10 Ways High-Quality Photography Boosts Your Social Media Engagement
Struggling to stand out on social media? High-quality photography can make all the difference. In this blog, discover 10 ways professional visuals boost engagement, attract your ideal audience, and strengthen your brand—helping small businesses like yours grow online.
Why All Marketing Campaigns Should Be a Minumum of 6-Months
In marketing, creativity, copy, visuals, and budget are important, but time is the critical ingredient. The Priming Effect demonstrates the need for consistent messaging to build trust. Compounded focus over time allows for better data analysis and discovering impactful strategies. SEO and credibility require time to see results and establish authority.
Daily Consistency: Turning Simple Content Into Powerful Posts for Small Businesses
For small business owners, maintaining a strong social media presence can be challenging—but it doesn’t have to be expensive or time-consuming. By collecting daily insights, industry tips, and personal reflections, you can create a steady stream of content without breaking the bank.
AI Tools Every Small Business Should Leverage for Digital Marketing Success
Small businesses can harness AI to boost their social media strategy. From generating creative content ideas to optimizing engagement through analytics, embrace these technologies to save time, enhance creativity, and connect more effectively with your audience.
Social Motivations: The Real Reasons People Buy
People are driven by social factors when making purchasing decisions—belonging, status, and connection are key motivators. By emphasizing the social aspects of their offerings, brands can foster deeper connections, drive sales, and build long-term loyalty among customers.
Social Media Trends to Capitalize on for 2025
2025 is just around the corner! Here are five social media trends we anticipate will define successful brand strategies—and actionable tips for small business owners to make the most of them.
Why Brand Photography Matters
Professional brand photography isn’t just about pretty pictures—it’s about telling your story, building trust, and standing out in a crowded market. From social media to websites, high-quality visuals can transform how your audience connects with your business. Learn why your first impression counts.
How To Make the Most Out of Your Brand Photoshoot
A well-planned photoshoot can unlock your brand's storytelling potential. It’s not just about stunning images—it’s about a strategic approach to marketing.
This blog shares steps to plan a successful photoshoot. Discover how a strategic approach to visuals can save time and elevate your brand.
Campaign Success: Breaking Down Beats x Kim Viral Ad
Uncover 4 powerful tactics from the success of the Beats x Kim Kardashian campaign that you can adapt to supercharge your small business's social media marketing.
From Screenwriting to Marketing: The 3-Act Structure for Campaign Success
Turn your marketing campaigns into powerful stories with the 3-Act Structure. Create campaigns that resonate and convert by following this timeless storytelling arc.
4 Common Social Media Mistakes Small Businesses Make (And How To Fix Them)
Discover the 4 common social media mistakes small businesses often make and how to fix them to boost your online presence and drive real growth. Learn actionable tips to transform your social media strategy into a revenue-generating tool. Read more on the blog!
How To Monetize Your Social Platforms
Unlock the power of social media by turning your platforms into profitable channels. Discover effective tactics to drive conversions and guide your audience through every stage of the funnel, all while maintaining a seamless customer experience.
3 Marketing Lessons From a Six-Year-Old
What can a six-year-old teach you about capturing attention and boosting engagement on social media?
More than you might think—and they’ll show you how.
Some key lessons from a recent experience that transformed how I approach content creation and online marketing.
The Timeless Appeal of McDonald’s Jingle: Lessons in Creativity and Brand Longevity
Reviewing McDonald’s “I’m Lovin’ It” jingle highlights the irreplaceable value of human creativity in marketing. By exploring the psychology behind effective campaigns, we see how giving time for ideation leads to timeless, impactful marketing that resonates across generations.
New Work: Avalon Housing Team Picnic
Having a photographer at corporate events is a great way to update headshots, gather authentic marketing collateral, and show off the spirit of your team’s culture. Fako Media’s thoughts on shooting a recent corporate event and some insights for you to get the most out of yours.
New Event Photography Work: The Block Party
My thoughts on the photos taken from a recent Block Party in Detroit.
Maximize Your Mini Headshot Session: A Guide To Professional Headshots
What to expect for your next mini-headshot session.
7 Habits to Boost Your Instagram Engagement: A Guide for Small Business Owners
Discover how to enhance your Instagram engagement with practical strategies and insights. From leveraging reels to creating compelling video content, learn how to captivate your audience and boost your reach organically. Dive into actionable tips designed for small businesses aiming to maximize their social media impact without breaking the bank.
The Art of Staying Current: My Journey Behind and in Front of the Camera
Sharing some insights to be more comfortable in front of the camera from my personal experiences.